Zomato’s big decision, its major service shutdown across the country

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Online food delivery company Zomato has suspended its hyperlocal product delivery service ‘Xtreme’. The company has also removed the Xtreme app from the Google Play Store. Let us tell you that Zomato started this service in the month of October last year. Xtreme was launched in almost all 750-800 cities where Zomato provides food delivery. It targeted both small and large merchants to offer small intracity packages along the lines of services provided by Shadowfax, Porter, Loadshare. However, this service is now being discontinued within a year. However, no official statement has been made by Zomato regarding this.

The company said – this was an experiment

According to Economic Times news, a company official said, “This was an experiment and could go in any direction. Let us tell you that Xtreme is a logistics service that allows merchants to send and receive parcels. The service is intracity only. The package max. The weight was fixed at ₹35.

Dunzo’s business was slowing down

Zomato’s entry into hyperlocal delivery comes at a time when sector giant Dunzo’s business is going through a slump. Let us tell you that Dunzo is a Reliance Retail Supported Company. SoftBank-backed Ola entered the hyperlocal delivery segment due to Dunzo’s performance slowdown. Ola parcel pick-up and drop service was launched in Bengaluru shortly before Zomato launched Xtreme.

Zomato share situation

Meanwhile, Zomato has once again launched its intercity food delivery offering ‘Legends’. Whereas, if we talk about Zomato share, it was at Rs 207.30. It closed down 0.41% since the previous trading day.

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